Traffic Studies & Information

Traffic Studies

The development team engaged Translutions to conduct a study of the impacts the proposed development would have on the traffic patterns in the community. Translutions analyzed the traffic counts for a variety of uses and compared them to the existing building.

In all cases, the proposed Magnolia development would bring less daily trips than any other use.

  • 240 fewer daily trips than the existing building
  • 3,662 fewer daily trips than a 3-Story Office Building
  • 9,389 fewer daily trips than a 7-Story Office Building

Traffic Facts

  • Development in more urban locations is unlikely to “generate” as much motor vehicle travel as does development in suburban and rural locations
  • The more centrally located a given residence, the fewer vehicle miles traveled from that residence
  • The better connected a neighborhood and the more convenient it is to walkable destinations, the more trips are taken by walking rather than by driving
  • Transit corridors reduce traffic and increase walking
  • Development close to transit generates far fewer driving trips than would otherwise be expected
  • Critically important to the environment, fewer and shorter driving trips lead to reduced emissions of carbon dioxide and other vehicle pollutants
  • Also important to the economy, because lower rates of vehicle use require the construction and maintenance of less infrastructure to accommodate driving
  • Apart from reducing traffic, infill development doesn’t consume undeveloped land


Huffington Post 6/12/15,

“How In-Town Development Produces Less Traffic Than You Might Think”