Understanding The Housing Shortage 

Orange County Housing Ratios: Evidence that
Santa Ana Has a Severe Housing Crisis

  • Most OC cities fall between 2:1 and 3:1 persons per residence
  • Santa Ana’s ratio is 4.5:1
  • Santa Ana is overcrowded and has unaffordable housing options
  • Santa Ana's housing stock has remained virtually unchanged for the last 13 years
  • The vast majority in quality and supply of rental housing is not on par with surrounding cities

California is facing a housing crisis.

Lack of affordable housing stock affects all Californians as well as our state’s economic opportunities. On September 29, 2016, the California Apartment Association, an association representing California residential property owners big and small, brought together legislators, economists, employers, developers, environmentalists and advocacy groups to explore not only the causes of California’s housing crisis, but also real solutions to this critical shortage.

The Forum’s goal was to define the problem – a shortage of affordable housing stock in California – and bring together influential stakeholders who can help solve this problem. Some of our panelists had never been in the same room together. But such a critical, complex problem requires imaginative, bold thinking. Compromise will be key to any solution, and starting a conversation, with all sides at the table, is an important beginning. We hope the key findings below will move the conversation forward, bringing us closer to solving California’s housing crisis.

READ the report: The 2016 California Housing Forum: Key Findings Report




California Housing Mess: Causes And Consequences

Stories about California's outrageous housing prices are told in city halls around the country like ghost stories told around a flickering campfire. And, in California itself, San Francisco has become emblematic of the problem: escalating regulation that chokes housing supply while demand grows. The result is higher prices, and that sparks a demand for regulation including price controls. Of course this results in slower and more costly production and then higher prices. Repeat. I call it the San Francisco Death Spiral, and the disease has spread all over California. The California Apartment Association hosted a forum on the problem in late September (you can download the report here: ca-housing-forum-key-findings-report_final). I attended and was on a panel. What stood out was the nonpartisain corroboration of the problem and the solution by the Legislative Analyst's Office (LAO), and the recognition that environmental laws are being misused to stymie housing production by local communities wanting to stop growth.


By Roger Valdez, Dec 22, 2016 



Orange County housing shortage could drive out workers, hurt economy

If nothing changes, Orange County's shortage of housing will drive out workers and drag down the region's robust economy, a local business group warns.

In a report out Tuesday, the Orange County Business Council projects that the county's housing shortfall will deepen sharply unless communities there build more apartments and houses at a greater density.


By Tim Logan, MAR 31, 2015



‘Homes for human beings’: Millennial-driven anti-NIMBY movement is winning with a simple message

In California, there is a new lobby for renters — market-rate renters.

California’s unprecedented housing crisis has ushered a new power player onto the scene with a supply-and-demand message so succinct it could fit on a T-shirt: Build more homes.

Meet the YIMBYs, a network of pro-development, tech-funded, ‘Yes-In-My-Backyard’ organizations cropping up throughout the Bay Area and beyond to counter the sentiment against building more homes in existing neighborhoods. Led by millennials, who have been frozen out of the housing market and slammed by California’s skyrocketing rents, the movement has distilled a collection of wonky policies into an urgent problem with a ready solution.

By KATY MURPHY | Bay Area News Group, Nov 12, 2017


Apartment Demand in OC & Santa Ana

Source: The Concord Group, Market Feasibility Assessment And Fiscal Impact Analysis For An Apartment Development At 2525 N. Main Street, Santa Ana,Ca., Draft November 23 2017

Source: The Concord Group, Market Feasibility Assessment And Fiscal Impact Analysis For An Apartment Development At 2525 N. Main Street, Santa Ana,Ca., Draft November 23 2017


Magnolia at the Park Projected Monthly Rents

Studio: $2000

1 Bd: $2400

2 Bd: $2800

3 Bd: $3700


The chart on the right indicates that Magnolia at the Park will be A Viable Housing option for 88% of potential renters in Orange County & 69% of renters in Santa Ana.